In today’s competitive hospitality industry, providing exceptional guest experiences is paramount to success. With the rise of digital communication and personalised marketing, property owners are increasingly turning to innovative tools to engage with guests throughout their journey. One such tool that has gained significant traction is ActiveCampaign. In this blog post, we’ll explore what ActiveCampaign CRM System for hotels is and how it empowers property owners to take marketing into their own hands to increase repeat direct bookings.

What is ActiveCampaign?

ActiveCampaign CRM System for hotels is a powerful all-in-one marketing automation platform that enables property owners to create personalised experiences for their customers through email marketing, automation, CRM, and sales automation. It offers a suite of tools designed to empower property owners to own the marketing aspect of their business in order to drive repeat direct bookings and build meaningful relationships with their guests.

Using ActiveCampaign CRM system for hotels and Inn Style’s Property Management System’s latest integration offers several benefits for Property Owners:

1. Personalised Communication

One of the key benefits of ActiveCampaign for property owners is its ability to deliver personalised communication to guests. By segmenting guests based on preferences, booking history, and behavior, property owners can tailor their messaging to resonate with each individual, whether it’s a post-stay feedback request, or special offer for returning guests.

2. Lead Generation and Conversion

With ActiveCampaign’s lead generation tools, property owners can capture and nurture leads effectively, turning website visitors into potential guests. By creating enticing offers, engaging content, and personalised incentives, property owners can encourage visitors to book directly through their website, reducing reliance on third-party booking channels and increasing direct bookings.

3. Customer Relationship Management (CRM)

ActiveCampaign’s integrated CRM system for hotels allows property owners to centralise guest data and track interactions across multiple touchpoints. By having a comprehensive view of each guest’s preferences, feedback, and booking history, property owners can provide personalised recommendations, anticipate needs, and foster long-term loyalty.

4. Analytics and Reporting

ActiveCampaign CRM System for hotels provides robust analytics and reporting tools that enable property owners to measure the effectiveness of their marketing campaigns, track key metrics such as open rates, click-through rates, and conversion rates, and gain insights into guest behavior and preferences. By analysing this data, hoteliers can optimise their strategies, identify trends, and make data-driven decisions to drive continuous improvement.

So what does this integration do?

It allows you to sync up your reservations with ActiveCampaign CRM System for hotels so contacts are automatically added from the Inn Style property management system when guests make reservations. This is a great way to have all your contacts in one place.

The ActiveCampaign CRM System for hotels integration to Inn Style’s Property Management System adds an valuable layer to our product, giving property owners the chance to increase revenue and keep returning guests.

In an industry where guest experience is paramount, ActiveCampaign offers hoteliers a powerful solution to engage with guests effectively, deliver personalised experiences, and drive revenue growth. By leveraging its automation capabilities, CRM functionality, and analytics tools, hoteliers can create memorable experiences that keep guests coming back time and time again. Embracing ActiveCampaign CRM System for hotels as part of their marketing strategy can help hoteliers stay ahead of the competition and elevate their guest experience to new heights.

Please note that you will need to have an existing ActiveCampaign account prior to doing the integration with Inn Style

If you are interested in adding this to your Inn Style account please have a look at our help guide here.

Any Questions on the Inn Style CRM system for hotels integration?

If you are not yet an Inn Style customer and you would like some more information or would like to chat with one of our sales team members click here.

If you have any further questions, please do reach out to us via the chat facility within Inn Style or email contact@innstyle.co.za.