It’s corny, sure. But who doesn’t love a bit of corny at this time of year? The truth is, now is a great time to get your ducks in a row for the 2025 peak season.

As the hustle and bustle of peak season comes into view, it’s time to breathe, take stock, and get ready for what’s next. The off-season can be a golden opportunity to refresh, refine, and even boost revenue in ways you might not have considered before.

Inn Style’s property management system is packed with clever features designed to help you streamline operations, maximise income, and prepare for the next busy period. Here’s how you can make the most of this quieter time with the tools already at your fingertips!

Set Up Optional Extras on your property management system and Boost Revenue

Now’s the perfect time to revisit your add-ons and optional extras. Whether it’s breakfast baskets, spa treatments, bike rentals, or romantic packages, these little upgrades can make a big difference to your revenue.

With Inn Style’s property management system, adding optional extras is a breeze. You can create enticing add-ons that guests can select at the time of booking, making their stay extra special while adding to your bottom line. Have a new local wine you’d like to promote? Offer a ‘Wine & Dine’ package. Want to encourage longer stays? A discounted midweek meal deal could be just the thing.

Plan Detailed Closures for Maintenance

The off-season is the ideal time to take care of those maintenance tasks that get pushed down the to-do list during peak season. Whether it’s repainting, deep cleaning, or upgrading facilities, a little TLC now will pay off when guests return.

Inn Style’s property management system lets you schedule detailed closures down to the finest detail. Block out rooms or entire periods for maintenance without affecting future availability. Need a couple of weeks to refresh the décor? Simply adjust your availability in the system, ensuring no bookings sneak in while the work is underway.

Adjust Pricing and Promotions for Off-Peak Stays

A quieter season doesn’t have to mean empty rooms. Tempt guests with tailored discounts and seasonal promotions. Perhaps a ‘Stay 3 Nights, Pay for 2’ offer or a discounted ‘Workcation’ package for remote workers looking for a change of scenery.

Inn Style’s property management system makes it easy to adjust pricing for specific periods, helping you attract bookings even when demand dips. You can even create secret discount codes for repeat guests—an excellent way to encourage loyalty!

Optimise Your Booking Engine for Future Guests

When was the last time you checked your booking process from a guest’s perspective? The off-season is the perfect time to test your booking engine, streamline the user experience, and ensure everything is running smoothly.

With Inn Style’s property management system, your booking engine is already designed to be simple, quick, and effective. But small tweaks—like updating descriptions, adding high-quality images, and making sure your policies are crystal clear—can make all the difference in converting lookers into bookers.

Don’t forget your online presence! Update your website, fine-tune your SEO strategy, and maintain a strong social media presence. Engaging content, special offers, and guest testimonials can go a long way in keeping your property top of mind. Make sure your Inn Style integrated booking engine has been implemented correctly to ensure you’re getting the most out of the system, read our best practices page on how you can achieve this.

Tidy Up Your Availability and Calendar

Peak season often means squeezing in last-minute bookings and juggling reservations. Now’s the time to give your calendar a good tidy-up. Check for any duplicate or outdated provisional bookings, ensure your availability is up to date, and make adjustments for any upcoming events or holidays.

Inn Style’s property management system intuitive calendar view lets you see everything at a glance. You can even sync your calendar with other platforms like Airbnb and Booking.com, ensuring a seamless, stress-free booking process.

Improve Guest Communications and Automate Responses

Great communication leads to happy guests, and happy guests leave glowing reviews. Use this quieter period to fine-tune your email templates, set up automated responses, and ensure guests receive all the information they need before they even arrive.

Inn Style’s property management system automated messaging system allows you to send personalised emails, reminders, and post-stay thank-you notes with ease. You can even include recommendations for local activities and dining options—adding that extra personal touch without the extra work.

Get Creative with Seasonal Content and Marketing

Out of sight shouldn’t mean out of mind! Keep your business on people’s radar with engaging content on your website and social media such as Instagram. Share behind-the-scenes maintenance updates, showcase cosy off-season stays, or promote upcoming seasonal events.

Inn Style’s property management system reporting tools can help you track which times of year are most popular, which offers work best, and what kind of guests you attract. Use this data to craft compelling marketing campaigns that keep bookings rolling in—even in the off-season.

Leverage Inn Style’s Partner Directory for Wider Reach

One of the gems in Inn Style’s property management system arsenal is the Partner Directory. This valuable resource connects you with trusted partners who can help you market your property to new websites, listing platforms, and travel agencies.

Whether you need help with digital advertising, website optimisation, or distribution through new booking channels, the Partner Directory offers a network of experts who can take your marketing efforts to the next level. Expanding your visibility now means you’ll be in prime position when peak season returns.

The off-season is more than just a lull between peak times—it’s a chance to optimise, strategise, and set your business up for future success. With Inn Style’s property management system features at your fingertips, you can make this time productive, profitable, and even a little fun!

So, whether you’re fine-tuning your pricing, setting up irresistible add-ons, or getting creative with marketing, use this period wisely. Your future self (and your future guests) will thank you for it!