Maximising Efficiency and Growth in your Property Management System: The Power of the HubSpot CRM and Inn Style Integration

Written By: Madelaine Herman

Published On: April 26, 2024

Meet Inn Style’s property management system newest integration – HubSpot! HubSpot is an excellent advancement for customers wanting to better utilise CRM capabilities and enhanced email campaigns to their guests past, present and future.

So what is HubSpot?

HubSpot is a provider of customer relationship management (CRM) software, marketing, sales, and service software. It offers a suite of tools for property owners to attract guests and convert leads. Here are some great features of HubSpot:

CRM Platform: HubSpot provides a centralised platform for managing customer interactions, organising and tracking leads, and nurturing relationships.

Marketing Hub: This aspect of HubSpot focuses on inbound marketing strategies, including tools for content management, social media marketing, email marketing, search engine optimisation (SEO), and analytics.

Sales Hub: HubSpot’s Sales Hub is designed to help sales teams manage their pipelines, automate tasks, and track interactions with leads and guests. It includes features like email tracking, meeting scheduling, and sales automation.

Service Hub: This aspect is geared towards customer service and support teams, offering tools for customer feedback management, knowledge base creation, and guest communication channels.

CMS Hub: This is HubSpot’s content management system, which allows property owners to build and manage websites, landing pages, and blogs, all within the HubSpot platform.

HubSpot’s integrated approach aims to align marketing, sales, and service efforts to provide a seamless experience for both property owners and their guests. Inn Style’s HubSpot’s integration can be used by properties of all sizes who are seeking to streamline their operations and improve their guest engagement strategies.

property management system

So what does this integration do?

It allows you to sync up your reservations with Hubspot so contacts are automatically added from the Inn Style property management system when guests make reservations. This is a great way to have all your contacts in one place for easy communication about up coming events and any promotions you may be running.


Using HubSpot and Inn Style’s Property Management System’s latest integration offers several benefits for Property Owners:

All-in-One Solution: HubSpot provides a comprehensive suite of tools for marketing, sales, and customer service, all integrated into one platform. The Inn Style property management system and HubSpot integration streamlines processes

Inbound Marketing Focus: HubSpot is built around the concept of inbound marketing, which focuses on attracting, engaging, and delighting guests through valuable content and experiences. It’s tools help property owners create and execute effective inbound marketing strategies.

Ease of Use: HubSpot’s user-friendly interface and intuitive design make it easy for users to navigate and utilise its features without extensive technical expertise. This accessibility allows property owners to quickly onboard team members and start seeing results. This is in line with Inn Style’s property management system ease of use.

Data and Analytics: HubSpot provides robust analytics and reporting capabilities, allowing property owners to track the performance of their marketing, sales, and service efforts in real-time. This data-driven approach enables informed decision-making and optimisation of strategies for better results.

Personalisation: HubSpot enables property owners to create personalised experiences for their guests through targeted content, email campaigns, and lead nurturing workflows. This personalisation helps property owners build stronger relationships with their audience and drive conversions.

Automation: HubSpot offers automation features that streamline repetitive tasks, such as email follow-ups, lead scoring, and sales notifications. Automation saves time and resources, allowing teams to focus on high-value activities and strategic initiatives.

Scalability: Whether you’re a small or a large property, HubSpot is designed to scale with your property. Its flexible pricing plans and customisable features accommodate the needs of property owners at various stages of growth.

Community and Support: HubSpot provides extensive resources, including documentation, tutorials, and a vibrant user community, to help properties get the most out of the platform. HubSpot offers customer support to assist with any issues or questions that may arise.

This integration to Inn Style’s Property Management System adds an important layer to our product, giving property owners the opportunity to increase revenue and retain returning guests.

If you are wanting to install this feature on your Inn Style Property Management System read our help guide here.

Any Questions?

If you are not yet an Inn Style customer and you would like some more information or would like to chat with one of our sales team members click here.

If you have any further questions, please do reach out to us via the chat facility within Inn Style or email contact@innstyle.co.za.

FOR DEMO PURPOSES