My plan is to keep this one short… We’ve explored in recent months the impact a solid integrated booking engine can have on your direct booking revenue, but now it’s time to talk a bit about how the specific features can be used from day one to give you that increase. 

We’re now ramping up to the holiday season beginning and now is the time to ensure your booking system, and the features it has supporting you, is as efficient and as performant as the brand you have created. 

It’s also time to start taking that brand you’ve lovingly created and driving your own direct market efforts forward in order that you benefit from the opportunity as much as you can. 

Increase the opportunity to sell on your website and integrated booking engine…

Let’s start with a little recap as to how the Inn Style’s integrated booking engine features can help generate additional revenue, signpost special deals and increase booking numbers. 

Firstly, Inn Style’s integrated booking engine booking journeys are entirely focused on turning those website lookers into accommodation bookers. With multiple journeys, which can be used in conjunction with one another, we really are the number one engine for conversions in South Africa. Take a look at how, with a bit of clever code, customers can implement these journeys. 

On your website’s home page, have multiple chances to book. It’s great having a “book now” button but one that takes the booker onto a system page away from your website? Awful. Have this button push the booker into a proper booking journey, with your branding on your website. Utilise Inn Style’s integrated booking engine enquiry view on your home page, so that those with the intention of booking have an immediate opportunity to book their dates. It’s intuitive and it’s branded by you:

What a difference it makes to provide the ability for guests to book directly on your website, and really how awful redirected journeys look in comparison. 

Where you have multiple accommodation units, Inn Style’s integrated booking engine provide guests with a simple view of the accommodation available which allows them to consider multiple options at one time. Where you have fewer units we display the units as panels, showing more of the information up front to the guests. 

Fear not, there are many other ways to skin a cat… and many other ways to get guests into the booking journey. We pride ourselves on having every eventuality covered and that you are not restricted to using only one. If you want to demonstrate all of your accommodation unit availability, you can use Inn Style’s integrated booking engine simple and customisable calendar embed, showing your guests up front availability, with your brand front and centre.

“What about when we have individual unit pages on our website?” Shock and awe, Inn Style’s integrated booking engine has you covered again! Throw up our bookable calendar code (and some fancy flyouts as www.stayunqiue.co.za have) and you have another conversion-centric booking journey. Here you can see how the panel view can be put to use perfectly. We know some guests might like cards and others panels so we let them choose. 

Whichever of our awesome integrated booking engine journeys you decide to use, it is without doubt that Inn Style is THE ‘s integrated booking engine for South African accommodation owners. 

It’s time to push folks into the funnel…

Ok so how do you go about it? Well fortunately we’ve recently watched a UK customer, who will remain unnamed, enact EXACTLY how to benefit from Inn Style’s features. They followed some simple steps and utilised the features at their disposal and benefited greatly from doing so. Rather than waiting until the end of this story for that outcome, I’ll give you the figures now… On the first day of them enacting the below, the accommodation received 18 bookings. 

Step 1 – download the reservation report from Inn Style under “insights”.

Step 2 – setup a promo on Inn Style with a third night being free when booking for two.

Step 3 – add an eyecatcher to the booking journey, helping guide new guests into the same promotion.

Step 4 – setup social media channels to post about the offer.

Step 5 – send a simple email shot to the previous customer list.

Step 6 – Wait for the magic to happen!

The above steps are simple, and every owner using Inn Style can very easily follow this recipe for success. We love sharing the times our customers do an amazing job, what’s more is that in this case anyone with Inn Style at their fingertips can do exactly the same thing. The data is yours, the brand is yours, the system is at your disposal – all you have to do is get the ball rolling.

With summer in South Africa just around the corner, it’s time to make the switch to Inn Style and then utilise all the tools we provide you with to maximise your direct bookings. If you like what you see and want to demo the Inn Style system and integrated booking engine give us a shout here or email contact@innstyle.co.za. If you are already a customer and would like help with implementing any of the above, all you have to do is ask…

If you have any further questions, please do reach out to us via the chat facility within Inn Style or email team@innstyle.co.uk.